Beyond Vertical Search to Business Networks

Today I was digging for some info on ’search engine online advertising’ and came across the following section:

… and their core lines of business are under threat; Vertical Search therefore does not usually get the senior management attention and investment capital that is n … The mass market online players (Google, Yahoo, Microsoft)….Subscriptions enable predictable, high margin businesses; subscriptions are also much more recession proof than advertising. … There are lots of pricing options for paid subscriptions - by registered user, by concurrent user, by # of records, by time period, by product (print vs online)….

More Search engine advertising related stuff I found:

Using Fear to Sell SEO Services - Weblistic Review

Then they show a pie chart saying googles search share is about 1/3. Last time I checked Google had more than 50% market share. … Am I going to sit here and tell you its easy, no. Buy I will say the beauty of online advertising is that anyone can do it, and the learning curve is not that high….

Frankly, not what I was looking for, but you might find it an interesting read.

Web Traffic in Black and White

Website traffic and users are two of the most important aspects of online marketing … optimizing your website so that it ranks high on the Search Engine Ranking Pages (SERPs). The ebook … , whether it is free traffic or paid traffic using PPC or any other kind of online advertisement. After

I tried several more searches on ‘pay per click ppc search engine advertising’ but after some time I got tired, gave up and posted this entry to ‘Search engine advertising’. Still, I think it was an interesting time.