Google’s Page 1, Why should you care?

Today I used Google to find more information on ’search engine placement’.. And this is one of the many results:

Think about it, when is the last time you searched beyond page 1 of Google for your needs? … This is largely because quality web page designers are skilled at creating visually appealing websites, this is what they should excel at and certainly a good place t o start….This is true and meaningful SEO or Search Engine Optimization. … Dont fall for any SEO engagement which demands upfront payment and tells you that page 1 placement will take many months and cost thousands to deliver the r esult….But this approach still does not guarantee you a PAGE 1 natural ranking on Google and the other major search engines, the place you really want to be in order to r eceive constant relevant traffic….

Not exactly what I was looking for, nevertheless still a interesting read.