'SoBo' connotes Jackson's most happening art zone

I’ve a passion for Business and keep looking for more info. Today, I checked if I could find more info by entering ‘marketing sales’ in Google and found this:

While the notion of “SoBo” started as something of a joke, it has evolved into a potential marketing ploy, aided in party by the April issue of Outside magazine. … Proceeds from sales of artwork at Lyndsay McCandless Contemporary throughout April will also support the ArtSpot, which displays work by area artists….

Not exactly what I was looking for, nevertheless still a excellent read.