Nike.com Pay Attention - Googlebot Cloaking Broken

Today I was digging for some info on ‘cloaking’ and came across the following paragraph:

I often use Nike as an example of good cloaking….I show people the regular site, then show them the cloaked page and everything is fine….Make sure you pay attention to your good cloaked pages, your robots. txt file, and other vital site elements….This is a case where cloaking is a good thing….

Not exactly what I was looking for, but still a good read.