Google and Pay Per Click

I’ve a passion for Business and keep looking for good articles. Today, I checked if I could find more info by entering ‘ppc search engine internet marketing’ in Google and found this:

Google has become the leading provider of a number of different online services, including email and news and is seen as by many ppc management services as the holy g rail of pay per click marketing. … The first is that it is the largest advertising solution for the entire internet, which means that you will be forced to compete against a number of other companies….

What do you say? Please write a comment, thanks!