Post-Launch PPC Process
Published by: admin on May 9, 2008
Today I was digging for some info on ’search engine optimize’ and came across the following paragraph:
Consumer behavior will dictate how to manage & optimize budget allocation based on traffic/performance metrics on each search engine. 7) Measuring. Testing. Reporting….Its time to follow your PPC Strategy document, and make all the day-to-day tactical executions and implementations necessary to optimize the campaign to the s uccess metrics. … 6) Search Engine Expansion & Contraction (possibly using 2nd Tier Search Engines)….
source: Post-Launch PPC Process, Shimon Sandler - SEO Consultant
Not exactly what I was looking for, nevertheless still a interesting read.
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